25 June 2013

Dumb ways to die

Winner of the Cannes Lions award, for the second year in a row, goes to a public service message. The Cannes Lions award is for best TV advertising campaign in the world. This year the winner is from Metro Trains in Melbourne. There are many dumb ways to die - failing to follow basic safety rules around trains is one of those dumb ways.

The ad has a variety of animated characters getting killed in doing stupid things, like poking a stick at a bear. All the animated death is accompanied by a happy, catchy tune.

Yes, I admit it, I found myself humming the tune after long after the video was over. 

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